Absolute Label Services has launched a series of new ‘digital marketing packs’ for its artist clients, which aims to ensure their social-media and online-advertising campaigns stand out from the crowd.
The image and video assets are designed around common campaign hotspots, from new releases to million-stream milestones and more. “Looking for stunning image assets for your pre-order/pre-save launch, out now posts & playlist adds? The Essentials Pack is the choice for you,” explained Absolute in its pitch to clients. “Take it up a gear and introduce animated video assets for your social media roll-out with our video-focused Gold Pack. Or take it that one step further and enjoy a fully tailored collection of video assets with our Bespoke Pack.”
This is all bread and butter to label digital-marketers, so it makes sense for a label-services firm to be packaging it up so artists can also benefit from these kinds of visuals.